Philip Morris International (PMI) has announced the launch of IQOS Iluma, the latest addition to the company’s growing portfolio of smoke-free products for adults seeking alternatives to traditional combustible tobacco products. Offering what the company sees as better and more satisfying alternatives to cigarettes, this new range from IQOS includes multiple generations of the IQOS Tobacco Heating System. IQOS Iluma is the brand’s first tobacco heating system to use induction heating technology, which uses no heating element and does not require cleaning.
The latest generation of IQOS is the ILUMA. The IQOS ILUMA uses induction to heat the tobacco and was launched in Japan in 2021. This device uses specific heated Heatsticks called TEREA. TEREA SMARTCORE STICKS are specially designed heated tobacco sticks intended for exclusive use with the IQOS ILUMA induction heated e-cigarette.
Tobacco heating by induction
The IQOS Iluma series ships in Japan on two different devices: IQOS Iluma Prime and IQOS Iluma. Both devices use the new induction heating technology, but offer different designs so that adult users can choose the device that best suits their needs and preferences. These devices use what the company has called a Smartcore induction system, which heats the tobacco from within the Terea Smartcore Stick. These newly designed sticks are specific to the IQOS Iluma, which has an auto-start function that detects when the Terea stick is inserted and switches on the device automatically. These devices do not generate combustion or smoke, and PMI’s research suggests that IQOS Iluma offers a more pleasant experience compared to previous IQOS generations.
4 new colors
The new IQOS ILUMA will be available in 4 new trendy colors. The sale price is not yet known, but we expect a price that will be slightly above the purchase price of the IQOS 3 Duo.
The new colors are: Jade Green, Gold Khaki, Obsidian Black and Bronze Taupe